You want a great domain name because you understand the benefits:
- Easier for customers to remember your brand
- Will increase your click-through-rate and lower your cost in marketing campaigns1
- Can increase your organic search rankings2
- Provides instant credibility, trust and authority with customers, investors, suppliers and partners3
- Can position you as a leader in the industry
The problem is: someone else owns the domain name you want.
Here’s what you need to know to value and buy your desired domain name:
- All good domain names are owned by someone.
- Like desirable physical land, great domain names hold steady or appreciate in value.
- Fair market value for great domain names varies from $X,000 to $X,000,000.
- Everything is negotiable.
You’re on this webpage because of one of two issues4:
- You’re starting a business and need a domain name for your online presence, or
- Your business is successful and you want to upgrade from a suboptimal domain name to a great one.
Without a doubt, the domain name you want is owned by someone else.
It’s no different than looking for a desirable plot of land in New York City or on the coast of California to build your dream home.
You cannot stake a claim today because all desirable land is already taken.
Vacant land in California used to cost $1.52 an acre in the early 1800s, and vacant domain names used to cost $100 to register in 1995.
It is no longer that inexpensive to buy premium real estate.
In both cases – all the good physical and digital real estate has been registered and owned for decades because it’s highly desirable5.